The Silver Lining!

The last couple of months have been a rude awakening for all of us. This Pandemic has made us re-look at our priorities and our general approach to our personal and our professional lives. The plans and forecasts that were being put into motion became redundant overnight. From an industry standpoint, it seems like the Hospitality, aviation, and the event services and entertainment industry has been the hardest hit due to this crisis. Confirmed events got cancelled, bookings made in advance had to be called off, work that was in progress had to be stopped and the skill sets that we had harnessed and polished over the last years suddenly became useless. As event managers, a saying that is often repeated is, "One is only as good as their last event"; but in this case, even that isn’t good enough. 

Of course, the first few days of the lockdown were a welcome relief from the overworked, stressed lives that we all lead. However, once the reality of the lockdown and its side effects hit us, it made us analyse and relook at our business, our strengths, weaknesses, and the market in general and the mood amongst our colleagues and friends. As event managers, we are trained to look for solutions, to plan contingencies that will help us mitigate crisis that might or might not emerge during an event. In this scenario, this contingency was about our very survival. 

They say every cloud has a silver lining and in our case, it was the perfect time to use all our collective experiences to come out with a solution that would not only help us survive the immediate crisis but also help us diversify and create a possible revenue model for the future. While one team started researching new technologies and engagement ideas; another team started engaging with friends, clients, and partners to try and understand the effects of the pandemic on each other's personal and professional lives, and what they thought the future would look like. 

This helped us give new lease of life to an idea that was left in cold storage. The team at Rigger House has spent a large part of the last 2 months trying to give this idea a new lease of life. Seth Godin, the American author remarked, "Don't find customers for your products but find products for your Customers." and it is this mantra that has helped us launch our new brand, "GLOBAL" which is our foray into the virtual events space. At the present moment, we have already started leveraging GLOBAL with our already existing clients while also reaching out to clients and friends across different industries to see how this product can add value to them. 

The exercise of talking to all our friends, clients and partners from different walks of life sprouted the idea of a video series, "Always Riggerous" where we bring thought leaders to answer relevant questions and share their mantras for sustainability and progress, in the form of a series of mini-episodes. The first collective in this series is called "Riggerous Minds," through which we would like to understand the present market scenario and a forecast on the possibilities or solutions that might emerge once we ride over these difficult times. 

We at Rigger House are bullish about the future. We are using this time to research, learn and teach something new to each other. The new product Global is the effort of everybody coming together to create something new. The post-Covid World will see a lot of changes with social distancing being the norm and expectations from venues and events changing to suit this basic requirement. As event managers, we need to be prepared for all eventualities and hence our team is also working with our partners and vendors to look at various possible scenarios and the most viable solutions to combat them. 

As a Company, we believe in Rudyard Kipling's words from The Jungle Book, "For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack". We strongly believe that if we have to emerge stronger from this crisis, then we must support and look out for each other, be it our colleagues, partners, or our esteemed clients. 

The Land that protects also needs to be protected!

This Pandemic has affected all of us in more ways than that we can imagine. I am not here to talk about the scale of it, the loss of lives, the lack of medical facilities, the implementation of the lockdown, the plight of migrant workers or the economic mess that it has created. There is far too much content on it and I don't want to be another half- baked expert with an opinion at the tip of my finger. However, I am grateful for this Pandemic in a personal selfish sort of way as it has helped me look at things from a whole different perspective. 

This is probably the first article I have written sitting at my house in Coorg. Before this Pandemic, I could not even imagine spending more than a week in Coorg. All my visits to Coorg over the last 10 years or so has been very business like. I came home either for a weekend, a festival or for a social gathering. But this feels like summer holidays from back when I was in School. The only difference is that instead of home work, I now have some office work to complete; although the flip side is that we are not able to go visiting or having cousins, uncles and aunts coming home. This unplanned long break in Coorg is just what the Doctor ordered. 

I am glad that I get to be in Coorg during this pandemic. Moreover, with a young toddler, I cannot even imagine sitting inside a flat in Bangalore. I am sure a lot of my brethren from Coorg feel the same as I do. I really feel grateful for the land that I come from. The house and the space to move around, fresh clean air, the smell of rain, the sound of birds and crickets chirping, the sight of Malabar squirrels jumping from one tree to the other or the fact that my little one got to spend time with her grand parents and experience a whole different life; I can go on and on about the small little things that has made it a joy to be in Coorg during the lockdown. 

It is only when we hear about the hardships that one faces in the City or elsewhere during a lockdown that we understand the value of the place that we come from. This land offers us all that we need for a good decent way of life, Fresh water straight from the ground, jackfruit palya and curry to green leafy vegetables and bulbs, pumpkins and mushrooms and other fruits and vegetables, I got all of this and more in and around my house. And the icing on the cake so as to say, I don't even have to bother about waiting for the garbage pick- up every morning. 

I am also grateful for the place that I come from because of the people that make up this place. Be it the officials or the traders or the common man, everybody has understood their responsibilities and played their roles to near perfection. Most common folks like us came out only when we were allowed to, covered our faces when we were out and supported each other to deal with the situation. The District administration of course has played a tremendous role in dealing with this situation. From closing down an entire village soon after one single case was detected to opening of essential services shops for only 3 days a week, the administration was on top of things always. The fact that they understood the situation and even created a level playing field for everybody by moving the markets to common open spaces and declaring the daily prices of commodities left little room for controversy. 

This being said, I hope all of us including the officials and the powers to be also look at the situation and be thankful that we are in a place like Coorg during this crisis. I hope the next time that they sign on the dotted line for a land conversion project, they think of the scenario now and imagine what a new layout would bring with it. It would be more people to manage, more areas to monitor and more civic and criminal issues to deal with. Let us for a moment imagine the situation if we had a railway line or 4 lane highways running through Coorg. We would have had more permanent outsiders because of such infrastructure. The Railway stations would bring with it the colonies to house officials, workers and their respective families, shops and hawkers plying their trade around these stations and a whole lot of civic infrastructure that would be needed to make this work. Instead, today our rivers, streams and tourist spots are actually clean and breathing again because of the lack of human influence and intervention at the moment.

I know that a lot of what I have written above sounds romantic and the argument can be that I am a fool and do not understand the reality of actually living in Coorg. The point put out be will ideally be that the crop is bad, labour costs have increased, man animal conflict and the changing weather patterns have caused destruction and hardship and to top it all, the price for the produce is dismal. And if some had a home stay to supplement the income from the estate, then this pandemic has put a spanner in the works over there as well. Unfortunately, the powers to be instead of supporting the main income of the people which is agriculture and plantations and finding ways to support this sector will talk about fast tracking the so called development projects and increasing tourists inflow to supplement income. 

We of course need tourism, but let us use this situation to define the type of tourism that Kodagu requires. To start with, a study to understand the carrying capacity of the district and then design tourism policies around it so that it helps in retaining the natural beauty of Coorg while helping local original inhabitants of the land benefit from it. Create better market opportunities for coffee, pepper and other plantation crops including oranges, avacados, jackfruit and other fruits and vegetables. Help people retain the land by looking at policies like the payment for ecological services that has been well elaborated in the Madhav Gadgil report. Encourage Paddy cultivation by offering minimum support price for paddy which will detest land conversion while helping improve the water table of the district on the whole. All these policies will not only benefit Coorg but also ensure the water and food security of the whole of South India. 

The Prime Minister while announcing the first lockdown said, "Jaan hai to Jahaan hai" and this message is so apt for Coorg. If we do not protect this land, then we are doomed! So let us be thankful for this land and work towards protecting it to benefit all of us. We are in the Green zone today from a Pandemic and nature perspective and it is important that we do everything in our power to keep it like that.